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Direct bookings have been talked about in hospitality for years. Are they still relevant?
If you are wanting to drive direct bookings, this is a channel you simply cannot ignore.
Are you kidding me? Another bill! Don't worry, you're already paying it...
How will the latest changes impact hotel purchase behaviour?
There are two key emotions that ebb and flow during the booking journey. This is how to master them.
We are still early into 2025 and the big hotel brands have their wallets out...
Budgets are precious. Make sure you are spending your to get the best returns.
How to structure and plan your performance marketing budgets
How independent hoteliers should be planning their marketing budgets to ensure they get the best return on their investments.
What can hospitality marketers expect to happen in 2025?
Let's have a look over the top posts from 2024
AI has been all the rage for about two years now. But in that time, how much progress did we make?
Are Google Hotel Ads coming or going?
Is there a better way to structure hotel loyalty programmes?
According to some new Skift research, direct bookings will outsize the OTAs by 2030. Let's find out more.
