2025 Hospitality Marketer Predictions 🏨

2025 is here! I hope you are all feeling refreshed and ready to seize the year!

I know I am ready so let's start with the main topic.

What is going to happen in 2025?

Today's post will cover my predictions for what I expect to see in the next 12 months.

Big acquisitions

Hotel chains have made some large acquisitions in 2024. OYO acquired Motel 6, Marriott acquired Postcard Cabins and Hyatt acquired Standard International to name a few…

To be competitive with OTAs it has become clear that scale is a must.

If someone wants to book your brand, they need to be able to find some options wherever they search.

This is the magic of OTAs.

The quickest way for hotel chains to grow is with acquisitions. I am confident we are going to be more of these large deals in 2025.

Finally some useful AI implementations from OTAs

Currently, I would say that AI is having an impact… but it is mostly behind the scenes.