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- Why a good social media presence is good for brands (specifically, in the hotel industry!)
Why a good social media presence is good for brands (specifically, in the hotel industry!)
How hotels can attract new guests and stand out in a competitive market.
Chris Bowling & Abigail Stephenson
May 20, 2025 • Estimated Reading Time: 7 minutes
Welcome back to another edition of The Hotel Hype! This week, we are doing something new and featuring our first guest writer.
I would like to welcome Abigail Stephenson to today’s article. Abi is the social media executive at BWH Hotels GB and is the mastermind of the outstanding growth we’ve seen across all our social channels over the past couple of years.
From filming and editing to planning a content calendar and managing influencers, Abi is a social expert who does it all.
In today’s post, Abi goes over the importance of social media for brands with takeaway tactics you can weave into your marketing strategy.
You don’t want to miss this!
In a rush? Read the AI summary of the article. Ready for a deep dive? Read the extended article.
🤖 ARTICLE SUMMARY 🤖
A strong social media presence is essential for hotels, as platforms like TikTok and Instagram now influence how people research and book holidays. Social media enables hotels to showcase their offerings, build trust, and engage with guests through storytelling, user-generated content, and influencer collaborations. Visual content, especially video, helps bring the hotel experience to life, making it more relatable and appealing. Additionally, social media can drive bookings through strategic links and promotions. Ultimately, leveraging social media effectively allows hotels to attract new guests, retain loyal ones, and stand out in a competitive market.
Let’s start with something obvious: social media is everywhere these days. It’s a huge resource for research, planning and sharing information about everything – including locations and hotel stays. A recent study by Jet2Holidays showed that actually
1 in 3 Brits use social media to plan their holidays! Social platforms like TikTok are now being used essentially as search engines, which means people right now are searching for things to do or places to see in different areas they plan on visiting.
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