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- SEO is dead! GEO is the future for hotel marketing
SEO is dead! GEO is the future for hotel marketing
Or is it? The debate is a hot topic right now. Let’s find out.
Chris Bowling
May 06, 2025 • Estimated Reading Time: 9 minutes
Welcome back to another edition of The Hotel Hype. This week, we are going to jump into an ever-evolving topic, GEO (generative engine optimisation). This is also known as AIO (artificial intelligence optimisation). Like with any new trend, it can take a while for the name to stick!
But before we get started, you may have noticed that it is a Tuesday… The Hotel Hype is now going to be arriving on Tuesdays rather than Mondays!
In a rush? Read the AI summary of the article. Ready for a deep dive? Read the extended article.
🤖 ARTICLE SUMMARY 🤖
Generative Engine Optimisation (GEO), also known as Artificial Intelligence Optimisation (AIO), is the process of improving visibility in AI-powered search results like ChatGPT, Perplexity, and Claude. Unlike traditional SEO, GEO focuses on conversational search queries and requires content to be in HTML for better AI indexing. Key strategies include writing detailed, context-rich content and ensuring technical optimisation. While AI search tools are growing, traditional SEO remains crucial. The future of GEO may see integrated shopping experiences and continued growth in AI tool usage, making it essential for marketers to stay updated with trends.
So, what is GEO?
GEO is the process of appearing higher in the results of AI-powered placements. Think Chat GPT, Perplexity, Claude and Google AI summaries.
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