Google launches hotel price tracking

How will the latest changes impact hotel purchase behaviour?

Chris Bowling
April 07, 2025 • Estimated Reading Time: 4 minutes

Welcome back to another edition of The Hotel Hype!

I have had a busy week at the BWH Hotels GB Annual Members Conference, where we discussed membership, sales, marketing, and much more.

There’s lots of great work going on at BWH Hotels, keeping me very busy!

But that is not the topic of today’s newsletter. Let’s get back to it.

Google is consistently changing, and this week, hotel searches are hit with an update.

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