The Billboard Effect – the Upside of OTAs

People often talk about the Billboard Effect. In today's post, we will look into what it is and how you can use it to your advantage.

Author

Chris Bowling
November 11, 2024 • Estimated Reading Time: 6 minutes

What are the upsides to the OTAs?

Welcome to another edition of The Hotel Hype. Today we are going to look at things through another lens.

Online travel agents (OTAs) have become a staple of hotel distribution.

OTAs have unparalleled accommodation options, highly optimised customer experiences and massive budgets to promote their offerings.

Booking Holdings (booking.com) spent roughly $6.8 billion in 2023.

Let that sink in for a second…

Cbs What GIF by The Late Late Show with James Corden

The strength of OTAs poses a large challenge to independent hotels and brands. How do we compete against such a dominant force?

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