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Marketing mix and attribution for hoteliers
Knowing what marketing actually drives your bookings is a dark art! Let's have a look at some of the key strategies that work.
Chris Bowling
October 21, 2024 • Estimated Reading Time: 9 minutes
How do hotel marketers determine the best places to invest their budget?
Last week I was at the Independent Hotel Show in London.
The Independent Hotel Show is the largest event in the UK for independent hoteliers, so it was a great honour to be asked to feature on a panel. The show covers everything from toiletries to gym equipment, PMS systems to in-room entertainment as well as great panels and talks from industry experts.
I was privileged to speak on a panel on ‘The Marketing Matrix – Trends, Data and Regulations’.
Right up my street!
Ryan Haynes of Haynes MarComs hosted the panel. Lucky for you, this panel was also recorded for Ryan’s ‘Travel Market Life Podcast’. I’ll make sure to share the link in a future edition once it is released, so keep an eye out for that.
On the panel were:
Allard Alfrink, Senior Director, Business Development, Cendyn (tech perspective)
David Ohandjanian, Director, Up Hotel (agency perspective)
Catt Mcleod, VICE PRESIDENT, BRAND DEVELOPMENT, Elegant Hotel Collection (luxury perspective)
Kalpdrum Raval, Head of Digital Customer, Acquisition, Strand Palace (hotel perspective)
Me 👋 (brand perspective)
Key takeaways from the panel
The main overall takeaway is that the marketing mix is an issue…
But there are plenty of opportunities.
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